CHLOE MCCULLOUGH

A passionate, driven designer and illustrator based in Salt Lake City, UT.

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Listen while you scroll...

Current Fixations Include

Crossword Puzzles with Breakfast
Baking Bread
Super Mario Bros on the original Wii
Snapple Peach Tea
Camping
Postcards
Baltimore Ravens
Kittens & Puppies
Live Music
Singing in the Car

© Chloe McCullough 2025

Latherosity

Learn While You Lather

Challenge

Smartphone use in the bathroom has become a common habit, often driven by boredom. Excessive screen time can be mentally exhausting and diminishes opportunities for engaging with more enriching experiences. There is an opportunity to offer a more stimulating and enjoyable alternative to the dreaded mindless scrolling.

Insight

People crave entertainment during idle moments, and the bathroom is no exception. By providing an engaging, screen free alternative, such as fun facts and trivia, mindless scrolling can be replaced with light learning.

Answer

Latherosity redefines bathroom routines by integrating education and entertainment into high quality bath products. With intriguing fun facts and playful packaging, the brand encourages users to put down their phones and engage in education.

Advertising

Latherosity’s guerrilla campaign brings curiosity into the real world through a series of unexpected sticker placements in everyday spaces, like the backs of stop signs, bathroom stalls, and street poles. Each sticker features a quirky fun fact pulled from the brand’s packaging, sparking intrigue and encouraging a moment of screen free discovery. With a call to action that leads to the Latherosity website, the campaign turns idle glances into engaging micro interactions, bridging curiosity, education, and product discovery in a playful, memorable way.

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